People around town will say that the village gets its name from Ulf the Bleaker, the first settler to arrive. Soon after that, Rayno Dalvilu and his family arrived. Descendants of those first arrivals make up the two major families that live in the village: the Ulfgar and the Dalvilu.
Mephala sends the Hero of Kvatch to start a feud between the two prominent families in the town by murdering the two family heads and plant evidence which will lead the families to go against each other in battle.
Bleaker's Way features seven farmhouses, tightly places in the village, which houses most of the two families. There is an inn, the Bleaker's Way Goodwill Inn, run by Kirsten, a member of the Ulfgar family.