Cedran will answer questions asked by the Dragonborn about the Jarl of Markarth, the Markarth Incident, and the Forsworn. Cedran will usually sell horses from 8am to 8pm before he goes inside the stable for the night.
Who's in charge of Markarth? "That would be Jarl Igmund. Young for a ruler of a Hold, especially the Reach. Wasn't surprising he stayed loyal to the Empire. His father helped capture Ulfric Stormcloak after the Markarth Incident."
What's the Markarth Incident? "'It's the whole reason Ulfric revolted against the Empire. Well the first reason anyway. Forsworn had taken over Markarth, and Ulfric and his men drove them out. Empire promised they'd be free to worship Talos afterwards. Pity no one told the Elves. Whole group of those Thalmor came and they demanded Ulfric's arrest."
Who are the Forsworn? "Before the Nords came, we worshiped the old gods, had our own kingdom. Times have been good and bad since then, but some folks couldn't handle not ruling their own load. Those are the Forsworn. The Forsworn follow the old ways, but some of those were best forgotten. Blood sacrafies, communing with Daedra. It's the road to ruin"
- "You need a reliable horse in the Reach. That's what we have."