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Hoag, also known as the Great Bear of Eastmarch, was the father of Ulfric Stormcloak. Although little is known about him, he is known to have had a more tolerant approach to the non-Nordic population of Windhelm than his son, who has banned the Argonian population from living within the city walls. He died during the Markarth Incident in 4E 176, while Ulfric was imprisoned.