I am writing to you today in regard to the proposed plan to charge a monthly fee for the Elder Scrolls Online. As a loyal Elder Scroll Player I personally think that this is the wrong way to do things. As a former business student I think that making people pay to play the game will put of casual gamers and hard-core fans of the series.
In this day and age where many people are out of work and people are struggling to put food on the table, even thinking about charging £15 per month is in my mind is stupid and shows how out of touch Zenimax is with its customers.
I understand that as a company you have to make a sizable profit but ripping of your customers is not the way to win a popularity contests any time soon. Instead why don’t you reduce it to £5 per month? Your studio will earn enough money from the micro transactions. Please listen to your fans and see reason.